Could TV Show Furnishings Invade American Homes?

house of cards screen shot

It occurred to me a while back that perhaps the reason the proliferation of shows on television about antiques have generally coincided with a down market is because of the focus on the price. For them to be appreciated and appreciate, antiques need to be something you want to own, not something you want to sell.

As they should be.

I’ve been wondering for some time whether the tide will turn for some time. Aside from television, many factors are working against it. Boomers are downsizing, meaning the supply is going up and demand going down. Electronic gadgets continue to take up more of our spare time (and so we’re spending more time virtually and less on material objects). More shopping is being done online, which favors new items over old.

But if television can be a style influencer, it could help usher in the return of a more classical, formal style. The big one here is PBS’s Downton Abbey. No, the average person can’t live in a big manor, but formal furnishings are readily available for prices comparable to new items of similar quality. A second show, Netflix’ House of Cards, features American period furnishings like those in Washington buildings. As the economy rebounds, national pride could be on the rise, and so an interest in historical furnishings could increase.

Screen Shot from Gilt Email American Federal StyleThere is some indication this is already happening. Browsing through my email yesterday I opened an email from the online retailer Gilt. A phrase in the subject caught my attention: American Federal Style. These were for the most part not antiques, but new furniture and other items made in styles from the 18th and early 19th century. Included were a three section over-mantle mirror, a high boy, a print of George Washington, plus lots of crystal and silver. Oddly original items offered include period newspapers.

It may be disconcerting if the manufacturers beat the antiques industry to the punch. But wanting the look may be the entry drug into wanting the real thing.

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Eric Miller is a web publisher, writer and show promoter. He is a partner in Stripe Specialty Media and Vintage Promotions, LLC which produces the Dallas Vintage Clothing and Jewelry Show, the Texas Art Collector Show and Sale, Vintage Garage Chicago and other events. Eric's public relations work has resulted in placements in the Boston Globe, Maine Antiques Digest, Antiques and the Arts, Antique Trader, the New York Post and elsewhere. His articles have appeared in publications including San Francisco Downtown, InPittsburgh and The Pittsburgh Tribune-Review.

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